Team Member - Consumer Insights

Job Description

The role is responsible for delivering Customer Insights and Business Intelligence inputs across the business unit to support business strategy development and delivery. Customer Insights: Act as research consultant for internal stakeholder to clearly scope out their requirements and arrive at appropriate research methodology, resources, internal vs. external effort, end to end execution as per timelines Conduct satisfaction and perception studies (ESAT, CSAT, BTI) internally/ through agencies to arrive at CSIs Facilitate action planning with cross functional teams to improve the customer experience Conduct quick surveys (dipsticks) as required Design and execute consumer insights studies : qualitative and quantitative Active agency management Stay up to date with customer and market research tools and developments Innovate, Integrate/replicate industry best practices in existing processes Span of control: Geographic NA No. of reports (direct indirect)- if any NA Key Customer External Market research firms Internal Sales, Marketing, Product, CSO, Technology BD, HR, Finance Necessary Preferred Skills / Experience In-depth knowledge and executional experience in Quantitative Qualitative market customer research analytics Executional experience of online/offline Primary and secondary research Business analytics, research report writing and presentation Proven experience of PMO for CSAT, BTI and similar large scale research studies Proven experience consumer insighting studies Solution oriented thinking - thriving in unstructured scenarios Excellent presentation and communication skills