Strategy and Planning

Job Description

Role & responsibilities: Through a strong understanding of social and digital platforms, the Strategist will contribute actively to all aspects of social and/or digital project. Role requires an expert in understanding to leverage social platforms either as a broadcast media, or as narrowcast in designing engaging experience through insights, technologies, and expertise, with a constant test and learn approach. Given the ongoing evolution of digital commerce, strategist should be able to create distribution plans allowing to drive growth through social and digital platforms. The candidate will work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics. Deep dive into analysis of Category, Competition, Consumer, Culture & Brand to come up with & articulate unique, differentiated insights. Create an integrated strategy platform for campaigns/pitches that will serve as an ideal springboard for creative team. Prepare and present visual presentations with sharp POV & riveting narrative. Translate business objectives into social/digital media objectives, enriched by proprietary benchmarks. Analyze available insights and define overall strategy in terms of Distribution and Amplification. This could extend to competitive analysis. Define the right advertising pressure to put in place to achieve the goals taking into consideration the objectives, challenges & budget limitation. Participate actively in new business pitches as and when required. Skills and Competencies Post Graduate with 4-7 years of experience in social and/or digital campaign management, digital creative strategy or strategic planning. Strong business acumen and ability to connect business requirements to social/digital strategy solutions. Passionate about fast-evolving social/digital media environment with a strong POV to share with clients and colleagues. Research skills, with the ability to generate data-based insights to weave into the strategy process. Ability to work effectively, proactively, and seamlessly while collaborating with integrated team. Excellent communication, organizational, and time management skills. Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment. Eye for innovation and the next emerging platform or partner to consider as part of a social/digital strategy results. Candidate must have data analytical skills. Preferably someone who can build detailed strategy case studies.