Sr.Brand Leader

3 - 7 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Strategic Marketing Leader in the indicated brand, your role involves providing leadership and support in areas such as Strategic Marketing, communications, content development, planning, and execution. Your primary accountability lies in supporting the successful delivery of brand strategic and performance objectives by ensuring deep customer insights and effective customer engagement strategies. You should align yourself with regional/global strategies to drive the brand's success. **Key Responsibilities:** - Support achievement of Market Share objective, bottom-line targets, top line & profitability - Analyze market conditions and forecast sales and market share - Provide customer feedback and macro view of the market to achieve Long, Medium, and Short-term marketing plans - Develop and deliver key brand/indication level promotional assets - Monitor sales and product supply, ensuring forecasts are adjusted as necessary - Build relationships with key external stakeholders and KOLs - Track monthly performance vs budget, analyzing reasons for gaps - Support the development of relevant launch plans - Ensure compliance with AZ and industry code of conducts, ethics, and marketing practices - Collaborate effectively with the Sales team for execution **Qualifications Required:** - University graduate, ideally with an MBA from a reputable institute - 3 to 6 years of commercial experience in Oncology TA, including 2-3 years in brand/marketing - Proficient in oral and written communication (English) - Experience in alliance management in co-marketing/Co-promotion is desirable - Prior experience in prelaunch & commercializing, preferably in the global brand - Worked with prior experience in MDT management and Perioperative Tx settings **Additional Company Details:** The company values consistency in demonstrating core values which include following the science, putting patients first, playing to win, doing the right thing, and being entrepreneurial. Strong internal relationships with Sales Management, Medical and Regulatory departments, Marketing colleagues, Finance, HR, Supply Chain, and Global/regional groups are essential for reaching solutions.,

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