Sr. Specialist

Job Description

Design, develop, and test hypothesis in digital marketing channels Collaborate with cross-functional teams including marketing, GTM, creative, vendors and call center leaders. Act as a subject matter authority on video testing and measurement cross various mediums. Your experience should include... Experience buying media through DV360, The Trade Desk, Google Ads (GDN/YT), other top programmatic/DSP platforms Crafting and testing hypothesis within video channels. Using platform analytics and other tools to creative and campaign performance. Working with international teams and across time zones. Set up and proactively handle campaigns across programmatic/DSP platforms and mediums applying video, display, CTV/OTT, native, and audio. Develop and implement innovative programmatic advertising strategies; supervise progress, critical metrics, testing, and optimize for continuous improvement against goals. Work closely with creative team to provide analytical insights and recommendations to continuously develop and test new ad creative. Run programmatic partnerships through the planning process from partner evaluation, selection, onboarding and launch. Stay informed about industry trends, technologies, and standard methodologies in programmatic advertising. You might also have... Media planning and forecasting based on budget, strategy & performance. Evaluation of new platforms, tools, and partnerships to improve performance and efficiency. Daily management and optimization of ad formats, audience targeting, supply vendors, PMP deals, day parting, recency, frequency, etc.