Job Description

General Knowledge: Understanding of PPC Campaigns Understanding of advertising on Google,Facebook, Linkedin and Twitter Experience: 2-4 years of experience in Planning, implementing and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis Media Planning Budget optimization Platforms: Google Marketing Platform Specifically Google Adwords (Display, Mobile App, Video) and Analytics Bing Editor Qualities: Constant monitoring of performance of multiple campaigns Attention to small details Updated on the latest trends on the above mentioned platforms Responsibilities: Set up and run large scale PPC campaigns Optimise performance to increase reach, generate leads and transactions and reduce cost. (multiple optimisations in a day if needed) Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates. Track and analyze website traffic flow and provide regular internal reports. Create performance reports with recommendations for improvements. Intra-team coordination to understand how the campaigns can yield more quality leads Certification is Google AdWords and Analytics is preferred.