Sr. SEO Executive

Job Description:

As a Senior SEO Executive, you will be responsible for developing and executing comprehensive SEO strategies that improve the search engine ranking, visibility, and organic traffic of our website. You will collaborate with the digital marketing, content, and development teams to ensure all SEO efforts align with business objectives and industry best practices.

Key Responsibilities:

• SEO Strategy Development & Execution:
• Develop, implement, and refine SEO strategies to improve organic search visibility and drive qualified traffic to the website.
• Identify and act on new SEO opportunities based on keyword research, competitor analysis, and market trends.
• On-Page Optimization:
• Optimize website content, meta tags (titles, descriptions), headers, URL structures, and images to improve indexing and ranking.
• Ensure all content follows SEO best practices and user search intent.
• Technical SEO:
• Conduct regular SEO audits to identify website issues affecting ranking and performance.
• Work closely with web developers to resolve technical SEO issues such as site speed, crawl errors, and mobile responsiveness.
• Ensure effective implementation of redirects, schema markup, sitemaps, and more.
• Off-Page SEO & Link Building:
• Build high-quality backlinks to increase website authority and search rankings.
• Engage in outreach campaigns to secure external links, mentions, and collaborations with industry influencers.
• Manage online reputation and foster brand authority through off-site SEO activities.
• Content Strategy & Keyword Research:
• Perform keyword research to identify high-value keywords and optimize existing content.
• Work with content creators to develop SEO-driven content strategies for blogs, landing pages, and other digital assets.
• Monitor and optimize content for both search engine rankings and user engagement.
• Performance Monitoring & Reporting:
• Track, analyze, and report on key SEO metrics such as traffic, rankings, backlinks, and conversions.
• Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and others to evaluate SEO performance.
• Prepare monthly reports and present actionable insights to stakeholders.
• Staying Current with SEO Trends:
• Continuously monitor and evaluate search engine algorithm updates and digital marketing trends.
• Test new SEO strategies, tools, and techniques to ensure ongoing improvement in SEO performance.
• Team Leadership & Collaboration:
• Mentor and guide junior SEO team members, providing training and support.
• Work cross-functionally with marketing, content, and development teams to ensure SEO best practices are integrated into all projects.
• Local SEO (if applicable):
• Implement and manage local SEO strategies, including optimizing Google My Business profiles and local citations.
• Manage reviews and reputation to enhance local search rankings.

Job Type: Full-time

Pay: ₹14,071.42 - ₹25,000.00 per month

Work Location: In person