Sr. Sales Executive / Area Sales Manager

Job Description

Job Title: Senior Sales Executive (Sr. Sales) / Area Sales Manager (ASM) Department: Sales & Marketing Location: Raipur, Chennai, Tirchy, Bangalore, Jagadalpur Reporting To: Branch Manager/Regional Sales Manager Job Summary: The Sr. Sales/ASM is responsible for managing sales operations in a designated territory, driving business growth, and ensuring customer satisfaction. The role focuses on developing strong dealer/distributor networks, achieving sales targets, and enhancing the companys market presence in the plywood industry. Key Responsibilities: Sales Planning & Achievement: Develop and implement territory-specific sales plans to meet revenue and growth targets. Monitor sales performance and take corrective actions to ensure goals are met. Dealer & Distributor Management: Build and maintain a strong network of dealers and distributors in the assigned area. Conduct regular visits to understand market demands, provide product training, and address concerns. Ensure timely stock replenishment and manage credit limits as per company policies. Market Development: Identify new business opportunities in untapped markets and expand the dealer network. Collaborate with architects, contractors, builders, and carpenters to promote plywood products. Product Promotion: Promote the companys range of plywood products by highlighting their quality, features, and benefits. Organize product demonstrations, trade events, and promotional campaigns to increase brand visibility. Market Intelligence: Analyze competitors’ strategies, pricing, and market trends to adjust sales plans accordingly. Provide feedback to the management team on market demands, product performance, and opportunities for improvement. Team Collaboration: Coordinate with the production, dispatch, and logistics teams to ensure timely delivery of products. Work with marketing teams to implement region-specific branding and advertising strategies. Reporting & Documentation: Maintain records of sales activities, market data, and customer interactions. Prepare and submit sales reports, forecasts, and updates to the management regularly. Customer Relationship Management: Build and maintain long-term relationships with key customers to ensure loyalty and repeat business. Handle customer complaints and ensure prompt resolution. Key Skills & Competencies: Strong knowledge of plywood manufacturing and product specifications. Proven ability to manage dealer networks and achieve sales targets. Excellent communication, negotiation, and presentation skills. Analytical mindset with the ability to understand market dynamics and devise strategies accordingly. Proficiency in CRM software, MS Office, and sales tracking tools. Self-driven, result-oriented, and able to handle pressure. Qualifications & Experience: Education: Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA is a plus. Experience: 5–10 years of sales experience in the plywood, laminates, or building materials industry. Knowledge of local markets and languages will be an added advantage. Compensation & Benefits: Attractive salary package with performance-based incentives. Travel and communication allowances. Health insurance and other benefits. Opportunities for career growth and professional development.