Job Description

Language Proficiency : Must - Kannada plus English/Hindi About the Role: As a Creative lead , you will be responsible for crafting and implementing high-impact digital advertising campaigns across various social media platforms. You will leverage your expertise in ad frameworks and generative AI tools to create compelling story ads that resonate with our target audiences, driving measurable results in customer engagement and acquisition. Key Responsibilities: Spearhead creative strategy and direction for high-impact digital advertising campaigns across multiple platforms, ensuring alignment with our brand s vision and objectives. Utilize generative AI tools & techniques for content creation, ensuring that messaging is innovative, engaging, and effectively integrated across all digital platforms. Monitor and analyze advertising performance metrics such as click-through rates (CTR), view-through rates, cost per impression, cost per install and customer acquisition costs (CAC) to optimize campaigns and improve ROI. Collaborate with cross-functional teams to synchronize creative efforts and enhance overall marketing communications across all communication touchpoints. Manage large-scale digital advertising campaigns, ensuring they are delivered efficiently and are scalable across mass markets. Stay up-to-date with digital marketing trends, tools, and technologies, especially advancements in generative AI that can be leveraged for competitive advantage. Qualifications: Min 4-8 years of total experience or 2-4 years in managing performance driven ads Extensively contributed in Creative Direction, Creative Storytelling, Generative AI, Video Production (Feature Film, TV Commercial, Digital Ad, VFX, Animation, Explainer, Testimonial etc), Content Creation, Copywriting, Screenwriting, SEO optimized writing, Storyboarding, Art Direction, Video Editing, Foley & Music production, ATL, BTL & Social Media Campaign, Production Management & Team Management. Proven experience on a creative role within the OTT or digital entertainment industry is a plus. Strong understanding of digital advertising frameworks, strategies, and success metrics such as CTR, CPI, view-through rate, and CAC. Strong leadership skills with a track record of managing and developing high-performing teams. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Exceptional communication and collaboration skills.