Sr. Product Data Analyst

We are looking for a Senior Product Data Analyst to join our Online Commerce Product Line. This role will be critical in driving analytics strategy, enabling insight generation, and partnering with cross-functional stakeholders to inform product and business decisions.

Key Responsibilities

• Analytics Roadmap & Strategy
• Define and own the product analytics roadmap for BHN Online Commerce.
• Partner with product managers in brainstorming, research, hypothesis building, and reporting to drive product decisions.
• Implementation & Reporting
• Lead instrumentation and ingestion of analytics tags across end-to-end user journeys.
• Debug and validate analytics implementation and data flows.
• Create dashboards for new features, experiments, A/B tests, and existing functional areas.
• Deliver regular front-end analytics reports to wider stakeholder groups.
• Insight Generation & Optimization
• Generate insights to identify customer journey gaps, opportunities, and areas of optimization.
• Conduct attribution modeling, path analysis, cohort analysis, and CRO experiments to improve conversion and engagement.
• Translate complex data into clear, actionable insights for business and product teams.
• Collaboration & Stakeholder Management
• Work closely with product managers, developers, marketers, and leadership to align on KPIs and business outcomes.
• Collaborate with data scientists and engineers to enhance data pipelines and models.
• Present findings and recommendations in a concise, compelling manner to technical and non-technical stakeholders.

Required Qualifications

• 4+ years of experience in digital analytics and product data analysis.
• Strong expertise in front-end analytics platforms: Google Analytics (GA4), Adobe Analytics (Omniture), Adobe suite covering AEP, RTCDP, CJA, and Tableau.
• Proficiency in SQL/MySQL with ability to write advanced queries (CTEs, joins, aggregations, window functions).
• Experience with tag management systems (Google Tag Manager, Segment.io).
• Proven ability to design, run, and analyze A/B tests and CRO experiments (VWO, Adobe Target, Google Optimize).
• Strong data visualization skills using Tableau, Looker, Power BI, Data Studio.
• Understanding of customer journey mapping, funnel analysis, campaign ROI tracking, segmentation, and attribution models.
• BE/MBA degree preferred.

Soft Skills & Core Competencies

• Strong communication and storytelling skills, with the ability to simplify complex analysis.
• Proactive problem solver with a bias for action and solution-oriented thinking.
• Excellent stakeholder management and interpersonal skills.
• Strong attention to detail with a commitment to data accuracy and quality.
• Experience working in global, agile environments with cross-functional teams.

Bonus / Nice-to-Have Skills

• Knowledge of JavaScript/DOM debugging for analytics implementation.
• Familiarity with server-side tracking, first-party data strategies, and privacy compliance (GDPR, CCPA).
• Experience with eCommerce platforms and user journey optimization.

Role Expectations & Feedback Focus

• Show proactiveness and accountability in delivery.
• Provide high-quality, well-structured insights and outputs.
• Ensure timely responses and communication across channels.