Sr. Manager Paid Digital Media

Job Description

General: Strong experience in driving performance and branding campaigns, specially on Google and Programmatic Business understanding of how users/leads flow through the funnel Experience: 6-10 years of experience in Planning, implementing and reporting the performance of paid media campaigns to drive business outcomes Media Planning for brand and performance Campaigns Building and Leading a team Platforms: Google Adwords (Search, Display, Mobile App, Video) and Analytics Google Programmatic / DV360 OTT Platforms Other publishers like Times Internet, Sharechat etc Affiliates Mobile attribution platforms (e.g. Appsflyer, Branch) Analytics Automation (e.g. DataStudio) Qualities: Analytical with a strong understanding of digital advertising Updated on the latest trends on the above mentioned platforms Supporting and mentoring team members (team size of 3-5 initially) Responsibilities: Drive strategy for large scale campaigns (typical budgets of INR 5 to 25 crores per annum per client) Build relationships with the clients and drive business outcomes from the media perspective Lead and mentor the team to Plan, execute and optimise campaigns Guiding the media and creative team on A/B testing with different ad creatives and landing pages to improve CTR Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates to the team Training Media Team members on various aspects of paid media