Sr. Executive - Digital Marketing

2 - 4 years

2.0 - 2.5 Lacs P.A.

Kolkata

Posted:2 months ago| Platform: Naukri logo

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Skills Required

Digital MarketingUi/UxContent CreationGoogle AnalyticsIllustratorCanvaSemrushSocial Media MarketingPhotoshopSearch Engine Optimization

Work Mode

Work from Office

Job Type

Full Time

Job Description

Social Media Management: Handle and manage multiple social media platforms (e.g., Instagram, LinkedIn). Develop and execute social media strategies to increase brand awareness and engagement Content Creation: Create and post engaging content (text, images, videos) that aligns with our brand voice and objectives. Collaborate with the Strategy team to produce content for campaigns, promotions, and events. SEO Optimization: Implement SEO best practices in all online content to enhance visibility and search rankings. Conduct keyword research and analysis to identify opportunities for content improvement. Graphic Design: Design visually appealing graphics for social media posts, advertisements, and other digital content. Utilize design tools (e.g., Adobe Creative Suite, Canva) to create compelling visuals. UI/UX Considerations: Assist in improving user experience on our digital platforms by providing feedback on design and functionality. Collaborate with the web development team to ensure alignment between social media and website UX. Analytics and Reporting: Monitor social media metrics and generate reports on performance to inform strategy adjustments. Stay updated on industry trends and best practices to enhance our social media presence.

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