Sr Digital Marketing Manager

Job Title: Senior Digital Marketing Manager

Location: Ahmedabad (Onsite)

Experience: 10–15 years

Department: Marketing

Reports to: CEO

About the Role

Senior Digital Marketing Manager

Key Responsibilities

• Strategy & Leadership

• Develop and implement a comprehensive digital marketing strategy aligned with business goals.
• Lead, mentor, and grow the digital marketing team, fostering a culture of innovation and collaboration.

• Performance Marketing

• Oversee email campaign and paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to maximize ROI.
• Manage SEO/SEM strategies to drive organic growth and improve search rankings.

• Content & Branding

• Drive content marketing initiatives across web, social, blogs, email, and video platforms.
• Ensure brand consistency and positioning across all digital channels.

• Analytics & Optimization

• Monitor, analyze, and report on KPIs, campaign performance, and customer acquisition costs.
• Use insights and A/B testing to optimize campaigns for better reach, engagement, and conversions.

• Marketing Automation & CRM

• Manage tools like V-Tiger, HubSpot, Marketo, or similar for nurturing leads and running automated campaigns.
• Collaborate with sales teams to align digital campaigns with lead generation and pipeline growth.

• Innovation & Trends

• Stay updated with the latest digital marketing trends, tools, and technologies.
• Experiment with new growth marketing channels and techniques to expand digital presence.

Key Requirements

• Bachelor’s/Master’s degree in Marketing, Business, or related field.
• 10–15 years of proven experience in digital marketing, with at least 5+ years in a leadership role.
• Minimum 5 years of recent, hands-on experience in the US market is mandatory.
• Strong expertise in SEO, SEM, PPC, email marketing, and social media advertising.
• Proficiency with digital marketing tools (Google Analytics, HubSpot/Marketo, SEMrush, etc.).
• Demonstrated success in managing large budgets and delivering measurable ROI.
• Excellent analytical, project management, and communication skills.
• Strong leadership qualities with the ability to manage and inspire a team.

Preferred Skills

• Experience in IT, SaaS, Healthcare, E-commerce.
• Knowledge of account-based marketing (ABM) strategies.
• Exposure to international markets and global campaign execution.
• Experience into healthcare industry will be an added advantage.