Sr. Digital Marketing - Inhouse

Job Title: Digital Marketing & PPC Specialist
Experience: 3–6 Years
Location: Mohali (Phase 8B)

About the Role:
We’re looking for a skilled Digital Marketing & PPC Specialist with hands-on experience in the IT service domain — particularly Web and Mobile App Development. The ideal candidate will take ownership of our online marketing strategies, manage paid campaigns, boost organic visibility, and drive measurable business results.

Key Responsibilities:

• Design and execute comprehensive digital marketing plans to strengthen the company’s online presence.
• Oversee all aspects of SEO, including on-page, off-page, and technical optimization.
• Strategically manage and optimize PPC campaigns across Google Ads, Facebook, LinkedIn, and Instagram.
• Perform detailed keyword research, competitor benchmarking, and campaign performance testing.
• Track, analyze, and report key metrics with a focus on ROI and campaign efficiency.
• Elevate brand visibility and engagement across various social media platforms.
• Work closely with cross-functional teams to ensure marketing activities align with organizational objectives.

Required Skills & Experience:

• 3–6 years of proven experience in digital marketing and paid advertising within an IT services or product-based company.
• Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and SEO tools such as Google Analytics, Search Console, and SEMrush.
• Strong data interpretation and decision-making skills.
• Excellent communication abilities with a creative and strategic mindset.
• A results-oriented professional passionate about driving digital growth and brand impact.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Can you join immediately ?

Experience:

• Digital marketing: 3 years (Required)

Location:

• Mohali, Punjab (Required)

Work Location: In person