Sr. Digital Marketing Executive

Your role involves developing and implementing digital marketing strategies that are in line with the overall business goals. This includes conducting market research, analyzing competitor activities, and identifying target audiences to create messaging that resonates with them. Key Responsibilities: - Creating engaging and relevant content for various digital channels such as websites, social media, email marketing, and blogs. - Optimizing content for search engines (SEO) to enhance online visibility. - Managing social media presence, crafting and scheduling content, engaging with followers, and monitoring trends. - Running social media advertising campaigns. - Conducting keyword research and optimizing websites for search engines. - Implementing and managing paid advertising campaigns (PPC). - Developing and executing email marketing campaigns to nurture leads and promote products/services. - Ensuring website functionality and user experience are optimized. - Monitoring website traffic and performance, and making data-driven improvements. - Tracking and analyzing the performance of digital marketing campaigns. - Generating reports to measure campaign effectiveness and identify areas for improvement. - Collaborating with sales, product, and other teams to align marketing efforts with business objectives. Qualifications Required: - Proven experience in digital marketing. - Strong understanding of SEO, SEM, and social media marketing. - Excellent communication and writing skills. - Analytical mindset with the ability to interpret data and metrics. - Ability to work collaboratively in a team environment. The company offers paid sick time and follows a day shift schedule. Work location is in person.,