Sr. Digital Marketing Executive

Job Summary:

The Digital Marketing Executive will be responsible for developing, implementing, and managing online marketing strategies to promote the company’s products and services. The role involves driving website traffic, improving brand awareness, generating leads, and enhancing customer engagement through digital channels.

Key Responsibilities:

• Plan and execute digital marketing campaigns across various channels (SEO, SEM, Social Media, Email, and Display Ads).
• Manage social media accounts (LinkedIn, Instagram, Facebook, X, etc.) — create, schedule, and monitor posts.
• Conduct keyword research and manage Google Ads campaigns.
• Optimize website content and landing pages for SEO and conversions.
• Manage and grow the company’s online presence and brand reputation.
• Analyze digital marketing metrics using tools like Google Analytics and prepare performance reports.
• Collaborate with designers and content writers to create engaging digital content.
• Identify new digital trends and ensure the brand is at the forefront of industry developments.
• Support in lead generation and online marketing initiatives.
• Manage email marketing campaigns and database segmentation.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1–3 years of experience in digital marketing or related roles.
• Strong understanding of current digital marketing concepts, tools, and strategies.
• Hands-on experience with Google Ads, SEO tools (Ahrefs, SEMrush, etc.), and social media platforms.
• Knowledge of Google Analytics, Meta Business Suite, and other digital dashboards.
• Excellent written and verbal communication skills.
• Creative mindset and attention to detail.

Job Type: Full-time

Pay: ₹16,626.58 - ₹45,078.59 per month

Work Location: In person