Sr Digital Marketing Executive

About BrandIdea Analytics

At BrandIdea Analytics, we are redefining the way businesses understand markets by delivering granular insights from the building level upwards. Our analytics platform and frameworks empower some of India’s leading brands to make sharper, faster, and more effective decisions. You will also be working for another Group company of ours whose clients are presently largely in the Building Materials industry.

Job Title: Senior Executive – Digital Marketing

Location: Chennai
Department: Marketing
Reports to: CEO

Role Overview:

This role is ideal for someone who combines analytical rigour with creative communication, and can use digital channels not just to advertise — but to tell data-driven stories that showcase BrandIdea’s capabilities in granular market analytics.

Also target Influencers like Architects, Interior Decorators & Contractors to recommend our Clients’ brands.

Key Responsibilities:

1. Data-led Digital Campaigns

• Plan, execute, and optimize digital marketing campaigns across Google, LinkedIn, Meta, and YouTube, with clear performance metrics.
• Continuously track and refine campaign effectiveness using data dashboards.

2. Content & Communication Amplification

• Collaborate with the Content and Strategy teams to promote our Clients’ thought leadership, case studies, and analytics stories across digital platforms.
• Create and manage content calendars for LinkedIn, YouTube, and the BrandIdea blog, ensuring every post reflects insight-led impact.

3. SEO & Visibility Enhancement

• Drive visibility through SEO — ensuring our Clients’ rank strongly on chosen keywords.
• Use advanced tools (e.g., SEMrush, Ahrefs) to identify keyword gaps and competitor opportunities.

4. Web Presence & Lead Generation

• Manage website updates, landing page optimizations, and lead forms for campaign conversions.
• Use GA4, Tag Manager, and Looker Studio dashboards to analyze traffic, engagement, and conversions.

5. CRM & Email Outreach

• Manage targeted email campaigns for prospective clients, partners, and thought leadership circulation.
• Leverage CRM and automation tools (e.g., HubSpot / Zoho) to track engagement and nurture relationships.

6. Collaboration & Reporting

• Work closely with the Strategy, Tech, and Content founders to align digital efforts with business goals.
• Present performance dashboards and actionable insights that inform future marketing strategy.

Desired Skills & Experience:

• 3–6 years of experience in digital marketing, both in B2B and B2C space.
• Proven ability to translate analytics into compelling marketing narratives.
• Hands-on expertise with Google Ads, LinkedIn Campaign Manager, Meta Ads, GA4, Search Console, and SEO tools (Ahrefs / SEMrush).
• Experience in B2B lead generation, marketing funnels, and content-driven engagement.
• Comfortable working in a fast-evolving, insights-led environment.

Education:

• Graduate / Postgraduate in Marketing, Communications, or Data Analytics.
• Certifications in Google Ads, Digital Analytics, or Marketing Automation preferred.

Key Attributes:

• Analytical thinker with creative storytelling ability
• Passion for data and digital impact
• Self-driven, detail-oriented, and collaborative
• Ability to connect business goals to measurable digital outcomes

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Provident Fund

Work Location: In person