Sr. Digital Marketing Executive

Job Description

Role & responsibilities Affiliate Marketing & Campaign Management Manage affiliate partnerships & campaigns to enhance product visibility & drive conversions. Track performance & analyze results to optimize marketing strategies for maximum impact. Collaborate with external agencies to ensure cohesive & effective social media campaigns. Performance Tracking & Reporting Monitor key metrics such as click-through rates and conversion rates. Use data analysis to optimize digital campaigns and maximize return on investment. Create and deliver month-end performance reports to senior management. Content Strategy & Social Media Management Devise and implement content strategies aligned with departmental objectives. Maintain a monthly marketing plan for both offline and online activities, including paid and content-driven strategies. Collaborate with graphic designers to curate visually captivating content for YouTube, Instagram, Facebook, and LinkedIn. Analytics & Trend Monitoring Utilize analytical skills to monitor, analyze & report on social media campaign performance. Set and achieve key performance indicators (KPIs) to measure marketing success. Stay updated with the latest trends, tools, and best practices in social media marketing.