Sr Content Writer

Job Description

About the Role: Were on the hunt for an experienced Senior Content Writer to lead our content strategy and execution in the fast-evolving AdTech space. This role goes beyond writing we need a strategic storyteller who can craft compelling, data-driven content that fuels brand growth, positions us as a thought leader, and drives lead generation. Key Responsibilities: Content Strategy Leadership: Develop and own a comprehensive content strategy tailored to our B2B AdTech audience, supporting brand awareness, demand generation, and lead nurturing. High-Impact Content Creation: Write and oversee diverse content formats blogs, whitepapers, website copy, video scripts, sales collaterals, case studies, and thought leadership content ensuring each piece delivers value and fuels engagement. Market & Audience Insight: Translate complex AdTech concepts (programmatic advertising, performance marketing, data analytics, AI, etc.) into clear, persuasive content for decision-makers, marketers, and tech-savvy audiences. SEO & Performance Optimization: Implement SEO best practices to maximize content reach and organic traffic, while tracking performance metrics to refine strategy. Cross-Functional Collaboration: Work closely with marketing, product, and sales teams to ensure content supports product launches, lead nurturing campaigns, and brand storytelling initiatives. Brand Consistency: Maintain a strong, authoritative brand voice across all platforms positioning the company as an industry innovator and problem-solver. Must-Have Skills: 7+ years of proven content writing experience in B2B marketing preferably within AdTech, Martech, or Performance Marketing sectors. Strong grasp of AdTech concepts like programmatic, data-driven marketing, performance campaigns, DSPs, SSPs, retargeting, and emerging trends. Strategic mindset ability to align content with marketing objectives, sales enablement, and lead generation. SEO expertise keyword research, content optimization, and performance analysis. Exceptional writing and editing skills with a flair for transforming technical jargon into compelling, value-driven narratives. Project leadership experience overseeing content calendars, managing external writers (if needed), and working cross-functionally with product, sales, and marketing teams. Bonus Points: Experience creating content for international markets or multi-language campaigns. Familiarity with content management systems (CMS), marketing automation tools, and AI-powered content platforms. Ability to create multimedia content like video scripts, infographics, or podcasts. Strong analytical mindset to interpret content performance metrics and optimize strategies.