Sr Brand Manager-Kolkata-Staple Food

Job Description

Strategize &Implementall brand activities to improve brand health & deliver top line. Design, develop and implement innovative marketing initiatives to deliver brand objectives. Development of Annual Marketing Plan as per approved budget & marketing strategy with detailed definition of month-wise marketing activities. Coordination with agencies (creative, media, digital, PR etc.) Ownership of Packaging Design Ownership of all ATL/BTL assets & collaterals. Monitoring media budget spends and develop necessary reports. Build activation programs to drive consumer engagement.