Sr. Associate - Product Designer

Job Description

We are looking for a Product Designer with 2-4 years of experience to drive user retention and activation across CashKaro s digital platforms. The ideal candidate should have expertise in user-centered design, modern design systems, and data-driven decision-making, with the ability to execute high-quality designs within deadlines. In this role, you will collaborate across teams to deliver impactful marketing campaigns, seamless product experiences, and engaging designs. You will optimize user journeys, manage design systems, and own end-to-end UI projects that contribute to CashKaro s growth. If you re passionate about crafting intuitive and functional designs, we d love to have you onboard! Key Responsibilities: Marketing Campaigns: Work closely with the marketing team to create designs that enhance user engagement and conversions. Product Features User Experience: Ideate and design retention- and activation-focused features, ensuring seamless user flows. Collaboration with Tech Teams: Ensure design specifications are accurately implemented, proactively resolving any discrepancies. Design System Management: Maintain and scale CashKaro s design system, ensuring consistency across products. Data-Driven Design: Use insights from product and data teams to optimize user experiences and address pain points. User Testing Research: Conduct usability testing and leverage feedback to refine designs and improve journeys. End-to-End UI Ownership: Take charge of UI projects from concept to final execution. Visual Asset Creation: Design icons, imagery, and other elements that enhance aesthetics and usability. Must-Have Skills: Design Tools: Proficiency in Figma (Primary), Sketch, and Adobe Creative Suite (Photoshop, Illustrator). Product Feature Design: Experience designing features that solve user problems and drive business impact. Platform Expertise: Experience designing for web and mobile platforms (iOS and Android). Wireframing Prototyping: Ability to create wireframes, prototypes, and high-fidelity UI designs. Design Systems Knowledge: Experience managing tokens, color palettes, typography, and reusable components. Cross-Team Collaboration: Strong communication skills to collaborate with PMs, tech teams, and stakeholders. Speed Efficiency: Ability to execute fast-paced designs, especially for marketing-driven landing pages and contextual experiences. Good-to-Have Skills: Data Analytics: Familiarity with Google Analytics, Hotjar, or Mixpanel to derive user insights. Motion Design: Experience with After Effects, Lottie, or Principle for interactive UI. User Research: Ability to conduct qualitative research, user surveys, and journey mapping.