Springboard Digital

Role Description This is a full-time on-site role for a Social Media Manager at Springboard Digital in Coimbatore. The Social Media Manager will be responsible for social media marketing, communication, content strategy, social media optimisation (SMO), and writing. The role involves creating engaging content, managing social media platforms, and implementing social media strategies to enhance brand presence. Qualifications Social Media Marketing, Communication, and Content Strategy skills Social Media Optimisation (SMO) and Writing skills Experience in social media management and content creation Strong analytical and creative thinking abilities Knowledge of social media trends and platforms Excellent communication and interpersonal skills Degree in Marketing, Communications, or related field. Show more Show less

Video Editing Video Production: Edit raw video footage into polished videos for social media, including promotional videos, stories, reels, and ads. Motion Graphics: Create engaging motion graphics and animations to enhance video content. Incorporate music, voiceovers, and sound effects to enhance video quality and audience engagement. Optimization: Optimize videos for various social media platforms, ensuring the correct aspect ratios, formats, and durations. Feedback Incorporation: Revise videos based on feedback from clients and team members to ensure high-quality outputs Graphic Design Content Creation: Design visual assets for social media posts, including static images, carousel posts, and ad banners. Brand Consistency: Ensure all designs align with brand guidelines and maintain a consistent visual identity across all platforms. Creative Ideation: Develop innovative and original design concepts to meet campaign goals and engage target audiences. Collaboration: Work closely with the social media team, content writers, and other designers to create cohesive and compelling visuals. Template Creation: Develop reusable templates for social media posts to streamline the content creation process. General Responsibilities Work closely with the creative team and clients to understand their objectives and translate them into creative and effective visual content. Manage multiple design and video editing projects simultaneously, ensuring deadlines are met and quality is maintained. Maintain brand consistency and follow brand guidelines for clients' campaigns. Communicate with clients to understand their visual and video needs, present ideas, and incorporate feedback effectively. Manage and organize graphic and video assets, ensuring they are readily accessible for various marketing projects. Trend Monitoring: Stay updated on the latest design and video editing trends, tools, and techniques to ensure content is current and innovative. Performance Analysis: Analyse the performance of visual and video content on social media platforms and make data-driven improvements. Tools: Adobe After effects, Premiere Pro, Blender, Illustrator, Photoshop