3 - 5 years
9.0 - 13.0 Lacs P.A.
Chennai, Pune, Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata
Posted:2 months ago| Platform:
Work from Office
Full Time
You can read The Brainlabs Culture Code in full here. We are looking for a passionate and energetic Analytics Implementation Engineer to join our Data Analytics (Data Platforms and Infrastructure) department. The candidate will use Google Tag Manager to implement Google Analytics 4 (GA4) and marketing tags for clients, collecting user behavioral data. The role involves both server-side and client-side implementation, validation and auditing, requirement gathering, and managing solution design reference documentation Responsibilities: Work as a senior consultant, able to understand client s analytics requirements, translate that into executable technical projects, create measurement framework, implement the analytics tags Able to document Solution Design Reference (SDRs), technical specifications documents, tag collection guides, data layer recommendations etc., Implement the analytics tags and marketing pixels using GTM (Google Tag Manager) Able to work on JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage Investigate any discrepancy in the GA4 reports and identify the implementation issue and fix it Interact with various stakeholders like clients, employees & management. Able to solely manage more than 2 clients Able to employ best practices in tagging and able to validate tags Must be very organized and able to balance working on multiple projects/tasks and small enhancements. Able to guide 1 or 2 team members Requirements: Overall experience of 3 to 5 years in which he/she should have hands-on analytics implementation(tagging) experience in Google Tag Manager and Google Analytics 4 (GA4) Server-side tagging experience using GTM Server and consent management experience using any CMP platform Bachelor s Degree / Masters degree in any discipline Excellent verbal and written communication skills. Excellent in JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage Excellent understanding of GA4 platform and understands platform differences between Universal Analytics (UA) and GA4 Mobile App Analytics Implementation experience using Firebase or Appsflyer etc., Strong Tag Validation & Reports Validation skills. Confident in thorough pre and post publish QA. Knows how to pull data from GA4 exploration reports and can understand how to create segments to analyse data based on the client requirements. Can work with spreadsheets to analyse data - generate basic visualisations graphs, filters, pivots, etc. Hands-on experience with the SQL basics, BigQuery platform and GCP is an added advantage Hands-on experience with Looker Studio dashboard creation is an added advantage Hands-on experience on any other tag management solutions (TMS) such as Tealium, Adobe Launch etc., is an added advantage Experience in CDPs like Tealium AudienceStream, Blueconic etc., is an added advantage Angular js, AJAX experience & front-end development is an added advantage Knowledge of digital marketing ecosystem (SEO, Search, Social, Programmatic, Ad Operations etc.) is an added advantage A/B Test Configuration experience is an added advantage
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Chennai, Pune, Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata
4.0 - 7.0 Lacs P.A.
Chennai, Pune, Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata
9.0 - 13.0 Lacs P.A.