Software Marketing Expert

Job Description

Vighnotech Solutions is looking for Software Marketing Expert to join our dynamic team and embark on a rewarding career journey Market Research: Conduct market research to understand industry trends, customer needs, and competitors' offerings to inform marketing strategies Strategy Development: Create marketing strategies and campaigns to promote software products/services, including defining target audiences and positioning Content Creation: Develop compelling and informative content such as website copy, blog posts, case studies, whitepapers, and videos that highlight the software's features and benefits Digital Marketing: Implement digital marketing tactics, including SEO, SEM (Search Engine Marketing), email marketing, social media marketing, and content marketing, to increase software visibility and generate leads Product Positioning: Collaborate with product teams to ensure effective positioning of software solutions in the market and differentiate them from competitors Campaign Management: Plan and execute marketing campaigns across various channels, tracking performance metrics and optimizing strategies for better results Sales Enablement: Create sales collateral, presentations, and materials that support the sales team in effectively communicating software features and value propositions Customer Relationship Management: Develop strategies to engage existing customers, gather feedback, and encourage loyalty and advocacy