Social Media Strategist

Our Mission

About Us

Key Responsibilities

• Develop and execute social media strategies across Instagram, YouTube, LinkedIn, and emerging platforms to drive growth and engagement.
• Plan, script, and oversee platform-native content including reels, shorts, memes, posts, and stories.
• Monitor trends, challenges, and formats; adapt them to amplify brand storytelling.
• Manage daily posting, captions, and community interactions to ensure a consistent brand voice.
• Build and manage influencer and creator collaborations, including partnerships with influencer agencies.
• Create influencer briefs to ensure content consistency, quality, and brand alignment.
• Track, analyze, and report on social media performance using analytics tools; apply insights to optimise strategies.
• Conduct competitor analysis, platform audits, and ROI measurement for campaigns.
• Collaborate with content, design, and marketing teams for unified communication across all touchpoints.
  

Requirements

• 2-4 years of proven experience in social media management, content strategy, or a hybrid creative role OR you are a creator (Min 15k followers) with 2-3 years of work ex OR you have worked in agency and run campaigns for brands scaling their social media
• Should be a self-starter (able to use Canva/Insta editor to edit videos if needed). Must work like a creator and should be comfortable on camera.
• Demonstrated success in scaling Instagram, YouTube, or LinkedIn handles.
• Strong understanding of algorithms, content formats, and platform-native behaviors.
• Hands-on experience with influencer marketing and UGC campaigns.
• Excellent copywriting, editing, and visual storytelling skills.
• Analytical mindset with proficiency in social media analytics and reporting tools.
• Basic video editing and creative content production skills are a plus.
• Agency background or experience managing multiple campaigns simultaneously is an advantage.
• Good to have: being a micro creator
  

What We Offer

• Opportunity to lead social media (Instagram, YouTube, LinkedIn, Twitter, Reddit) for a fast-growing consumer brand.
• Exposure to influencer marketing, UGC campaigns, and creator collaborations.
• A culture that encourages experimentation, fresh ideas, and innovation.