Social Media Representative

Job Description

Net2Source is looking for a dynamic and results-driven Social Media Representative for the Dubai region with expertise in website management, social media management, Account-Based Marketing, and Performance Marketing. This role is pivotal in enhancing our digital presence and driving B2B lead generation across various platforms. Job Location: Onsite from Noida Key Responsibilities: Website Management: Optimize website and target pages to increase organic traffic and improve search engine ranking positions (SERP). Focus on generating qualified B2B leads through effective SEO strategies. Campaign Strategy & Management: Develop and manage Search and Display campaigns tailored to the GCC market. Implement brand-building strategies and customer acquisition tactics using a mix of content, display advertising, video, mobile, and email marketing. Digital Campaign Execution: Oversee daily operations for digital campaigns on platforms including LinkedIn, Google Ads, Adroll, Facebook, and MailChimp. Collaborate with a creative agency for media buying and the production of print and digital ads. Performance Measurement: Utilize web tools such as Google Analytics 4 (GA4), SEMrush, and Google Search Console to track and analyze the performance of digital marketing initiatives. Adjust strategies based on data insights to optimize campaign effectiveness. Social Media Management: Manage and enhance our presence across various social media platforms. Create engaging online content including editorials, blogs, and social posts in collaboration with the E-commerce, Operations, and PR teams. Qualifications: Proven experience in social media management and digital marketing. Strong knowledge of SEO principles and best practices. Familiarity with performance marketing and account-based marketing strategies. Experience using analytical tools (GA4, SEMrush, Search Console). Excellent writing and communication skills. Ability to work collaboratively with cross-functional teams. Creative mindset with attention to detail. Show more Show less