Social Media & PR Executive

Job Description

Social Media & PR Executive (Fresher Role) Role Overview: We are looking for a dynamic and enthusiastic social media & PR Executive to kick-start their career with us! This entry-level role offers a fantastic opportunity to learn, grow, and contribute to the execution of social media, influencer marketing, and public relations activities. The ideal candidate is a creative thinker, eager to build a brand's digital presence through engaging content, community interactions, and strategic communication. Key Responsibilities: 1. Social Media Management & Optimization: - Manage and update social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube). - Create and schedule posts, videos, and infographics as per the content calendar. - Engage with followers through comments, messages, and discussions. - Support interactive campaigns (polls, Q&A, live sessions, contests). - Track and report on social media metrics (engagement, audience growth, CTRs). 2. Influencer Marketing & Brand Partnerships: - Help identify and reach out to relevant industry influencers and brand advocates. - Assist in coordinating influencer collaborations for content creation and promotions. - Monitor influencer campaign results and compile performance reports. 3. Public Relations & Digital PR: - Support PR activities like drafting press releases and media pitches. Social Media & PR Executive (Fresher Role) - Build and maintain relationships with journalists, media outlets, and bloggers. - Monitor online conversations and respond to brand mentions and reviews. - Participate in relevant industry communities (LinkedIn Groups, Reddit, etc.). - Collaborate with the SEO team for backlink acquisition through PR outreach. Requirements & Qualifications: - Recent graduate in Marketing, Communications, or a related field. - Passion for social media, branding, and digital communication. - Strong written and verbal communication skills. - Basic understanding of social media platforms and trends. - Familiarity with tools like Canva, Hootsuite, or Buffer (preferred but not mandatory). - Ability to multitask, take initiative, and work in a fast-paced environment. Ready to launch your marketing career? Let's build something amazing together!