Social Media Marketing Specialist

Job Description

Job Description : The Social Media Marketing Specialist will be responsible for managing and growing WOGOM s presence across social media platforms, including LinkedIn, Twitter, and others, to drive engagement, brand awareness, and lead generation. This role will focus on creating and executing social media strategies tailored to B2B marketing, ensuring that social media channels contribute to the company s overall marketing objectives. Responsibilities : Brand Visibility : Enhance brand visibility and positioning in the B2B electronics marketplace through strategic social media marketing. Social Media Strategy : Develop and execute social media strategies tailored to B2B audiences across platforms such as LinkedIn, Twitter, and more. Content Creation : Create engaging and informative posts, articles, and videos that align with the company s brand, ensuring consistent messaging across platforms. Community Engagement : Manage community interactions, engage with followers, respond to inquiries, and build strong relationships with potential clients and industry influencers. Lead Generation : Leverage social media platforms to generate leads, drive traffic to the website, and contribute to the sales funnel. Analytics Reporting : Use social media analytics tools to track performance, measure engagement, and optimize campaigns for better results. Desired Experience : 3-5 years of experience in social media marketing, preferably in B2B or tech industries. Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Zoho Social etc.). Excellent written and verbal communication skills, with the ability to create compelling content for a B2B audience.