Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Experience Required: Minimum 2+ Years

Location: Lucknow, Onsite

Employment Type: Full-time

Job Overview:

We are looking for a highly skilled Meta Ads Expert with hands-on experience in managing paid campaigns across Facebook, Instagram, and Meta platforms.

Key Responsibility Areas:

• Strategize, create, and manage paid advertising campaigns on Meta platforms (Facebook Ads Manager, Instagram).
• Develop media plans based on client/business goals such as lead generation, conversions, sales, and brand visibility.
• Set up campaigns including audience targeting, budgeting, ad placements, and A/B testing.
• Optimize campaigns for maximum ROI, ROAS and Conversion Rate.
• Analyze campaign performance using Meta Ads Manager, Google Analytics, and other reporting tools.
• Work with Photoshop/Illustrator/Canva/Figma or similar tools for designing ad visuals.
• Collaborate with the creative/content team to ensure ads are visually attractive and aligned with campaign goals.
• Develop visually appealing thumbnails, banners, and animated ad formats.
• Use creative best practices for CTR improvement and audience engagement.

Skills Required:

• Minimum 3+ years of experience in managing Meta (Facebook & Instagram) paid ad campaigns.
• Strong knowledge of Ads Manager, Business Manager, Pixel Setup, Events, and API integration.
• Proven experience in achieving campaign objectives like ROI, ROAS, Leads, or Sales.
• Strong analytical skills with expertise in data interpretation and performance optimization.

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