Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Company Overview:

We are a leading Indian ethnic women's wear brand based in Jaipur, Rajasthan, India, with a rich legacy spanning over three decades. Our brand embodies the essence of Indian culture and tradition, offering a wide range of high-quality apparel that celebrates the vibrant heritage of Rajasthan. We are committed to delivering exceptional designs that resonate with our customers and reflect the timeless elegance of Indian ethnic wear.

Job Overview:

The Social Media Manager is responsible for developing and executing strategies to increase brand visibility, engagement, and growth across digital platforms. They should be able to create and manage content, track analytics, and ensure the brand voice remains consistent while connecting with the right audience.

Location: Malviya Nagar, Jaipur, Rajasthan.

Department: Marketing

Reports To: Head of Marketing Department

Job Type: Full-Time On-Site

Responsibilities:

• Develop and execute monthly

  social media calendars

  (posts, reels, stories) aligned with the brand’s tone and aesthetic.
• Create

  content ideas and scripts

  for Instagram reels, carousels, and stories focused on Indian ethnic wear.
• Manage

  daily posting, engagement, and community interaction

  to build authentic audience connections.
• Conduct

  trend research

  and integrate seasonal and cultural themes into campaigns.
• Collaborate with influencers for

  PR and barter partnerships

  , handle outreach and communication.
• Assist in planning and executing

  giveaways, festive campaigns, and collaborations

  .
• Analyze performance using

  Instagram Insights and analytics

  to refine content strategy.
• Write

  SEO-friendly captions and content

  to enhance discoverability and engagement.
• Work closely with the founder to brainstorm creative direction and campaign ideas.
• Maintain

  brand consistency

  across all digital platforms.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Fashion Management, or related field.
2. 4+ years of experience in social media management, content creation, or digital marketing in a

   fashion, lifestyle, or D2C brand

   environment.
3. Strong understanding of Instagram, Facebook, Pinterest, and YouTube algorithms & trends.
4. Proficiency in

   Canva

   ,

   Meta Business Suite

   , and

   social media analytics tools

   .
5. Experience in

   influencer marketing

   and

   PR outreach

   .
6. Knowledge of

   organic growth strategies, SEO

   ,

   trend research

   , and

   community management

   .
7. Excellent written and visual communication skills.
8. Creative mindset with an eye for design, color, and fashion aesthetics.
9. Ability to plan and execute campaigns end-to-end with minimal supervision.

Benefits:

• Competitive salary.
• Opportunities for professional development and growth.
• Dynamic and inclusive work environment.