Social Media Marketing Specialist

Job Description

Position Overview The Social Media, Website & Marketing Manager will be responsible for shaping and executing the brand’s digital voice. This person will manage content creation and strategy for all social media platforms, maintain and optimize our e-commerce website, and develop integrated marketing campaigns that reflect the brand’s aesthetic and values. Key Responsibilities Social Media Management Liase with the social media team to develop and execute a social media content calendar across platforms (Instagram, Pinterest, TikTok, etc.) Help create original content (photos, videos, stories, reels) with a strong understanding of visual branding and luxury market tone Engage with the community through comments, DMs, and brand partnerships Track social performance analytics with the team and report on KPIs to inform strategy Website Management Oversee updates to the e-commerce website (products, collections, homepage banners, etc.) Coordinate product photography, descriptions, and SEO best practices Monitor website performance, troubleshoot issues, and work with developers/designers as needed Optimize user experience and conversion rates through thoughtful layout, content, and functionality Marketing & Brand Strategy Plan and implement seasonal marketing campaigns (product launches, holiday promotions, etc.) Write and schedule newsletters and email campaigns via platforms like Klaviyo or Mailchimp Collaborate with PR agencies, stylists, influencers, and media for brand exposure Ensure consistency in brand voice, visuals, and messaging across all channels Requirements 3+ years of experience in social media, digital marketing, or e-commerce (luxury or fashion industry preferred) Proficiency in tools such as Adobe Creative Suite, Canva, Shopify, Klaviyo/Mailchimp, Google Analytics, Meta Business Suite Excellent writing, communication, and storytelling skills Self-starter with strong organization and project management abilities Preferred Skills Photography and/or video editing skills Experience with influencer marketing and brand collaborations Understanding of paid social strategy and Google Ads is a plus Show more Show less