Social Media Marketing Specialist

Job Description

About The Role: Experience Required : 0.6 to 1.5 years Full Time Work from Office (Vashi, Navi Mumbai) Roles & Responsibilities: Develop and execute platform-specific content strategies, including content calendars, to maximize reach and engagement on LinkedIn, YouTube, Instagram, Facebook and such similar platforms. Repurpose blogs, webinars, and video content into tailored formats optimized for each platform's audience and trends. Build and nurture engaged communities through active audience interactions, meaningful conversations, content automations, and consistent posting. Ensure content is crafted to drive virality and audience resonance, leveraging a deep understanding of platform algorithms, especially on LinkedIn and YouTube. Track and analyse performance metrics (impressions, reach, engagement) across platforms to refine strategies and improve ROI. Collaborate with video editors, graphic designers, and leadership to deliver cohesive, high-quality, and impactful content aligned with brand objectives. Stay updated on emerging social media trends, viral formats, and algorithm changes to improve content performance continuously. Skills Required: Expertise in social media growth strategies, including SEO, community building, and audience engagement. Strong understanding of platform-specific algorithms, trends, and best practices for LinkedIn, YouTube, Instagram, Facebook, and X. Ability to develop content strategies for the Real Estate Industry. Proficiency in using latest AI tools like ChatGPT, Image Generation tools and such. Advanced knowledge of repurposing content (e.g., blogs, videos) into platform-specific formats to drive engagement. Excellent storytelling skills with a focus on creating viral and shareable content. Analytical mindset with the ability to track performance metrics and refine strategies based on insights. Strong collaboration skills to work effectively with video editors, designers, and leadership. Capability to work independently, take ownership, and deliver high-quality results with minimal supervision. Education, Expertise & Experience: Above 6 months of experience in social media management or related roles. Proven portfolio showcasing successful social media campaigns and community-building initiatives. Strong understanding of the marketing industry and its trends, particularly in the real estate space. Social Listening & Online Reputation Management. Community Building Skills. How to apply for this opportunity? Interested candidates can send their CV and portfolio to admin@infinityrealty.ae with subject “Social Media: [Full Name]” Show more Show less