Social Media Marketing Specialist

Social Media Executive who doesn’t just use social media but lives inside pop culture.

This role is for someone who knows what’s trending before it trends, who understands entertainment beyond surface-level posting, and who can turn music, gossip, and culture into binge-worthy content.

Your world should revolve around:

●       Bollywood & Pollywood updates

●       Viral celebrity moments

●       Artist stories & fan culture

●       Entertainment memes

●       Internet drama (that people actually care about)

If you’re the person your friends come to for the latest gossip, upcoming releases, and trending reels this is your playground.

EXPERIENCE: 1-2 Years

Role and Responsibilities

Content Creation & Trend Hunting

●       Create daily content around Bollywood, Pollywood, artists, and entertainment culture

●       Track trending news, celebrity updates, gossip, and moments that matter

●       Convert pop culture into entertaining reels, carousels, and stories

Artist & Entertainment Research

●       Research upcoming songs, collaborations, artist journeys, and controversies

●       Keep tabs on fan pages, viral accounts, and fandom culture

●       Be aware of what’s buzzing in music & cinema circles before it hits mainstream

Meme Creation & Caption Game

●       Write crisp, relatable captions with personality

●       Use meme culture to drive engagement

●       Know what’s funny, what’s forced, and what’s fire

Basic Editing & Visual Content

●       Edit reels and stories using mobile or desktop tools (CapCut, VN, Canva, etc.

●       Maintain aesthetic consistency

●       Keep visuals fresh, fun, and scroll-stopping

Community Building

●       Engage with DMs, comments, and fans like a real human

●       Be the voice of the brand online

●       Build a fan-first relationship with the audience

Platform Management

●       Handle posting schedules

●       Ensure consistency across platforms (Instagram, Snapchat, Twitter, Facebook)

●       Support campaigns, artist launches, and entertainment activations

Desired Skill Set

pop culture, Bollywood & Pollywood

meme culture & internet humor

●       Copywriting that feels natural, not corporate

●       Understanding what makes content go viral

●       Basic editing skills

●       Fluency in English, Punjabi & Hinglish

●       Taste and aesthetic sense

●       Ability to multitask