Social Media Marketing Specialist

Company Description

Blur India creates high-quality, humorous, and stylish beauty products that seamlessly fit into your daily beauty routine. Catering to makeup lovers, our products are meant to elevate your makeup experience. With a strong online and retail presence, we are available on platforms like Nykaa, Amazon, Flipkart, and Purplle. Follow us on Instagram at instagram.com/blurindia or visit our website at blurindia.com to learn more about us.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist, based in New Delhi. The role involves creating and managing engaging social media content, driving social media campaigns, analyzing performance metrics, and developing strategies to enhance audience engagement. The candidate will collaborate with the marketing team to align social media initiatives with overall digital marketing goals and ensure consistent branding across channels.

Qualifications

• Strong skills in Social Media Marketing and Social Media Content Creation
• Experience in Digital Marketing and general Marketing practices
• Strong Communication skills, both written and verbal
• Ability to analyze social media metrics and adapt strategies accordingly
• Proficiency in using social media management tools and platforms
• Creative mindset with an eye for design consistency and branding
• Bachelor's degree in Marketing, Communications, or related field is preferred