Social Media Marketing Specialist

Company Description

Black Cobra is a leading manufacturer of premium building materials in India, trusted by architects, builders, contractors, interior designers, and distributors nationwide. With over 30 years of expertise and five advanced manufacturing facilities, Black Cobra offers a comprehensive range of high-performance products, including plywood, decorative laminates, WPC boards, metal composite panels, and engineered boards. Committed to quality and innovation, the company strives to make construction stronger, interiors more beautiful, and projects more seamless. Supported by a robust pan-India dealer network and a focus on sustainability and customer satisfaction, Black Cobra continues to set benchmarks in the building materials industry.

Role Description

This is a full-time hybrid role for a Social Media Marketing Specialist. The role is based in Yamunanagar, with some flexibility for remote work. The day-to-day responsibilities include creating, curating, and managing content for various social media platforms, developing and executing social media marketing campaigns, analyzing engagement metrics, and staying updated on the latest trends and strategies in digital and social media marketing. The ideal candidate will collaborate closely with the marketing team to enhance the company's online presence and build meaningful connections with the audience.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Experience in Digital Marketing and Marketing strategies
• Strong Communication skills, both written and verbal
• Ability to analyze social media performance metrics and develop insights
• Creative thinking and problem-solving skills
• Working knowledge of social media management tools and platforms
• Familiarity with the building materials or related industry is a plus
• Bachelor’s degree in Marketing, Communications, or a relevant field