Social Media Marketing Professional

Job Description

Green Apex (GA) is actively seeking a dynamic and creative Social Media Marketer cum Content Creator to join our vibrant team. As a key player, you will be responsible for not only managing our social media presence but also crafting compelling content to elevate our brand across various platforms. We are looking for an individual who has a passion for digital storytelling and possesses approximately 2 years of experience in the field of social media marketing. Responsibilities: 1. Strategic Social Media Management: - Develop and implement a comprehensive social media strategy with a primary focus on LinkedIn and Instagram. - Curate engaging content to build and retain a highly targeted audience. 2. Collaboration and Integration: - Work closely with the marketing team to align social media efforts with overall marketing objectives and campaigns. - Ensure synergy between social media initiatives and broader brand messaging. 3. Performance Analysis: - Monitor and analyze social media performance using analytics tools to identify areas for improvement. - Optimize content strategies based on performance data. 4. Community Engagement: - Manage and moderate comments, messages, and interactions, ensuring timely and professional responses. - Identify and engage with industry influencers, partners, and potential clients. 5. Market Insight: - Stay updated on the latest social media trends and best practices, bringing innovative ideas to content creation. - Monitor competitor activities and industry trends to identify growth opportunities. 6. Content Creation: - Collaborate with the design team to create visually appealing and on-brand graphics, images, and videos. - Develop creative content that resonates with the target audience. 7. Reporting: - Regularly report on social media metrics, providing insights and recommendations for performance improvement. Qualifications: 1. Educational Background: - Bachelors degree in marketing, communications, or a related field. 2. Experience: - Approximately 2 years of experience in social media marketing, preferably in B2B or professional services. 3. Technical Skills: - Proficiency in using social media management tools and analytics platforms. - Strong knowledge of LinkedIn, Instagram, Twitter, and YouTube platforms and their algorithms. 4. Content Creation: - Exceptional copywriting and storytelling skills. - Creative mindset with a proven ability to generate innovative content ideas. 5. Communication Skills: - Excellent communication and interpersonal skills to engage effectively with stakeholders. 6. Team Collaboration: - Ability to work independently and take initiative while being a collaborative team player. 7. Adaptability: - Highly adaptable, open to feedback, and able to integrate constructive criticism. 8. Motivation: - Self-motivated and driven to meet and exceed goals and objectives. 9. Industry Awareness: - Up-to-date with the latest social media trends, techniques, and tools. 10. Additional Skills: - Familiarity with design thinking principles and an eye for visual aesthetics is a plus. If you are a passionate and talented Social Media Marketer cum Content Creator, ready to contribute to the growth and success of Green Apex, we encourage you to apply with your updated resume and a portfolio showcasing your previous work in social media marketing