Job Description

Job Responsibilities: • Lead and manage Mobikwiks overall Social media marketing strategy across platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and emerging social platforms. • Increase engagement for existing audiences with high-quality social initiatives • Acquire new followers by filling gaps in our marketing content output • Align our brand with new and emerging trends • Improve ROI through more consistently on-target messaging • Identify new channels to embed our brand that align our marketing direction • Glean insights from social data using monitoring tools • Analyze performance: Use data analytics to measure engagement and adjust strategies. This is a critical skill set. • Monitor social media trends, audience behavior, and competitors to inform campaign strategies and identify new opportunities for engagement. • Stay updated with the latest social media trends, platform updates, tools, and best practices to keep the brand ahead of the competition. • Partner with Agencies & Influencers to create synergistic campaigns that expand Mobikwiks reach and influence. • Develop and execute comprehensive social media campaigns that support marketing objectives, brand awareness, user acquisition, and customer retention Required Qualifications: • Bachelor & Master's degree in Marketing, Communications, Business, or a related field. • 11-14 years of experience in social media marketing, with at least 5 years in a leadership or strategic role. • Prior experience working in Fintech, Edtech, Foodtech, E-commerce, New Age or media industries is highly preferred • Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.), tools, and trends. • Proven ability to design and execute high-impact social media campaigns that drive measurable results. • Strong leadership and team management experience with the ability to inspire and lead a team of social media professionals. • In-depth knowledge of social media analytics, monitoring tools, and reporting platforms.