Social Media Marketing Manager

Job Description

Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification. Run Social media campaigns and optimize the same for best results. Edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. Set up and optimize company pages within platforms to increase the visibility of company s social content. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments to coordinate actions Responsibilities: Managing an effective calendar of Social Media posts through automation tools like HootSuite, Buffer, Sprout, etc. Comfortable working under timelines and a goal-based approach. Researching and gathering useful information and relevant content/strategy as per the style, tone, and requirements. Overall, convincing and effectively persuading the audience through social media communication leading to higher Sales of the products. Creative thinker with the ability to transform technical and digital information and processes into compelling stories. Ability to drive high social engagement through precise and impactful communication of marketing promotions for higher sales. Well versed with recent trends and ideation of viral posts, gifs, memes and videos for specific social media platforms e.g. Ability to have an effective textual two-way communication with the audience through prompt replies to the user queries. Ensure consistent internal and external communication of the brand, messaging and tone across the buyer s journey.