Social Media Marketing Manager

Role Overview: As a Social Media Manager, you will play a crucial role in developing and implementing the company's social media strategy. Your primary goal will be to increase online presence, enhance marketing efforts, and drive sales through engaging social media content. Your responsibilities will involve closely monitoring web traffic and customer engagement to ensure the success of our social media campaigns. Key Responsibilities: - Develop, implement, and manage the overall social media strategy to align with business objectives. - Plan and execute social media strategies to support brand growth and engage the target audience. - Define key social media KPIs and track performance across various platforms. - Oversee and maintain high-quality social media content across all channels. - Analyze and report on the performance of social media campaigns to drive optimization. - Stay updated on digital trends, platform updates, design tools, and social media best practices. - Collaborate with copywriters, designers, and creative teams to create engaging content. - Coordinate with Marketing, Sales, and Production teams for cohesive brand communication. - Monitor SEO, user engagement, and content performance for optimization opportunities. - Build and nurture relationships with industry professionals, influencers, and brand partners. - Support in recruiting and training social media team members as needed. - Conduct market research on trends, competitor activities, and audience behavior. - Create, edit, publish, and share daily engaging content including text, images, and videos. Qualifications Required: - Minimum 1 year of experience as a Social Media Manager or in a similar role. - Strong understanding of social media platforms, best practices, and current trends. - Ability to efficiently manage multiple tasks and priorities. - Collaborative team player with a positive and proactive approach. - Excellent time-management skills to meet deadlines. - Outstanding interpersonal, presentation, and communication skills. - Hands-on experience in brand management on social media channels. - Proficiency in measuring, analyzing, and reporting campaign performance and success.,