Social Media Marketing Manager

Job Title: Part-Time Social Media Manager

Location: India [Remote]

Reports To: Owner / Marketing Director

Job Overview

We are looking for a Part-Time Social Media Manager to handle our Instagram and Facebook marketing — including ad campaigns, testing, performance tracking, and coordinating with franchise staff. The ideal candidate is creative, analytical, and comfortable turning data into actionable marketing strategies that drive engagement and sales.

Key Responsibilities

Social Media Management

Plan, create, and schedule posts for Instagram and Facebook.

Manage paid ad campaigns (boosts, A/B tests, and retargeting).

Monitor engagement, reach, and conversion data to optimize results.

Ad & Offer Campaigns

Run test campaigns and analyze performance metrics.

Track sales data linked to ads and promotions.

Propose new offers, discounts, or loyalty campaigns based on performance trends.

Franchise & Staff Coordination

Work directly with franchise owners and local staff to roll out marketing offers.

Communicate upcoming promotions, events, and seasonal campaigns.

Collect photos/videos from each location for content posting.

Reporting & Insights

Prepare weekly reports showing ad spend, leads, and conversions.

Share actionable insights to improve marketing efficiency.

Qualifications

1–3 years of experience in social media management or paid ad marketing.

Proficient in Meta Ads Manager (Facebook & Instagram).

Strong data analysis and reporting skills.

Excellent communication and organization skills.

Ability to work 15–20 hours per week (flexible schedule).

Preferred Skills

Experience in retail, fitness, or franchise marketing.

Familiar with Canva, Meta Business Suite, and Google Analytics.

Creative eye for visuals and storytelling