Job Description

1. Strategy Development: - Develop and implement a social media strategy to boost brand awareness and engagement. - Identify target audiences and tailor content accordingly. 2. Content Creation and Management: - Create, curate, and manage content across social media platforms. - Develop a content calendar for consistent posting. - Collaborate with the design team on visuals and videos. 3. Community Engagement: - Monitor and respond to comments, messages, and reviews promptly. - Foster community and engage with followers. 4. Analytics and Reporting: - Track and analyse social media metrics to measure campaign effectiveness. - Prepare reports with insights and recommendations. - Adjust strategies based on data. 5. Campaign Management: - Plan and execute social media advertising campaigns to support enrolment goals. - Manage budgets and optimize ad spend for maximum ROI. 6. Collaboration and Communication: - Align social media efforts with overall marketing strategies. - Collaborate with other departments to highlight student success stories, events, and news. Requirements Proven experience as a social media marketer or similar role. Strong understanding of social media platforms, trends, and best practices. Excellent written and verbal communication skills. Creative thinking and ability to generate innovative content ideas. Proficiency in social media management tools and analytics platforms. Strong organizational skills and attention to detail.