Social Media Manager

As a Social Media Manager, you will be crucial in developing and executing social media strategies to enhance brand awareness, engage target audiences, and drive customer acquisition.

Experience: 3+ Years in advertising/creative agency

CTC: up to 5 Lacs

Job Location: Iyyapanthangal, Porur, Chennai

Immediate joining is preferred.

Responsibilities:

• Complete Social Media Management for allotted brands. Ranging from strategy, plans, execution, and monitoring the results
• Strategies for various industry segments, including Hospitality, Fashion, Restaurants, IT, Education, and more.
• Measure and monitor social activity. Find out what works, tweak, and improve communications, tactics, and campaigns.
• Develop creative, innovative, and relevant campaigns to achieve business objectives and create ideas for social media viral marketing.
• Deliver regular dashboards on the performance of social media accounts and derive insights that can inform or evolve the social media strategy.
• Monitor, respond to, and engage with the community daily, providing customer service wherever necessary.
• Collaborate with designers, copywriters, and content writers to create the most effective content for clients.
• Conduct timely competitor analyses for all brands to ensure they are updated with the latest trends.
• Initiate and schedule regular meetings with clients to keep them informed.
• Quality control to ensure accuracy and a high creative bar.
• Meet deadlines and report to senior managers and clients as needed.
• Accept new challenges and learn quickly in a competitive environment.
• Stay informed about industry regulations and ensure compliance with legal and ethical standards in social media marketing.
• Connect with industry professionals and influencers through social media to establish a robust network.

Qualifications

• 3+ years of proven social media experience in an agency.
• Must have a go-getter attitude and be aware of various social media trends.
• Should be extremely creative with a passion for exploring new ideas and innovative social media strategies.
• Excellent communication and client servicing skills.
• Familiarity with SMM tools that drive social traffic.
• Strong project management skills, with the ability to prioritise tasks, meet deadlines, and manage multiple campaigns simultaneously.