Social Media Manager

Job Description

*About the Role* Were looking for a creative, strategic, and data-driven *Social Media Manager* to lead our online presence across platforms. You’ll be the voice of our brand, creating scroll-stopping content, building an engaged community, and driving growth with measurable results. *Key Responsibilities* *Strategy & Planning* - Develop and execute comprehensive social media strategies aligned with brand goals. - Plan content calendars across Instagram, LinkedIn, X (Twitter), YouTube, Facebook, and emerging platforms. - Collaborate with marketing, design, and product teams to align messaging. *Content Creation & Management* - Ideate and oversee the creation of original, high-quality content (posts, reels, stories, blogs, etc.). - Write engaging copy tailored to each platform. - Coordinate with designers, video editors, and influencers. *Community Management* - Monitor platforms, engage with followers, and respond to DMs/comments. - Build and nurture an authentic brand community. - Handle queries, feedback, and reputation management in real time. *Analytics & Optimization* - Track performance metrics (engagement, reach, follower growth, etc.). - Analyze campaign effectiveness and continuously optimize strategies. - Provide monthly reports and actionable insights. *Trend Spotting & Innovation* - Stay updated on trends, memes, pop culture, and platform updates. - Recommend innovative ideas and experiments to increase engagement and visibility. *Required Skills & Qualifications* - 3–6 years of proven experience in social media management - Strong understanding of platform algorithms, trends, and analytics tools (Meta Suite, LinkedIn Analytics, etc.) - Excellent copywriting, storytelling, and content ideation skills - Familiarity with design tools (Canva, Adobe Suite) and video editing basics - Ability to think creatively while staying on-brand - Strong communication and collaboration skills - Experience in managing influencer collaborations and UGC campaigns is a plus - Bonus: Background in PR, digital marketing, or branding *What We Offer* - A collaborative, dynamic work environment - Creative freedom and room to experiment - Access to top-notch resources and networking opportunities - Competitive compensation and growth path