Social Media Manager

Roles and Responsibilities

Develop and implement comprehensive social media strategies aligned with business goals to increase brand awareness and drive engagement on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.

Work closely with the creative team to design and curate engaging multimedia content across multiple platforms, ensuring the brand's voice is consistently communicated.

Create and maintain a social media content calendar that reflects the strategic priorities and core messaging requirements of the company.

Monitor analytics and optimize performance by adjusting strategies based on quantitative and qualitative insights.

Engage with the social media community by responding to comments, messages, and reviews in a timely and professional manner to maintain customer satisfaction and build relationships.

Collaborate with digital marketing and PR teams to develop comprehensive multi-channel communication strategies and campaigns.

Track and report on social media KPIs and metrics, providing actionable insights to senior management.

Identify trends and opportunities in social media spaces that align with the brand, recommending innovative strategies to the executive team.

Manage social media advertising campaigns to ensure resources are effectively used to maximize ROI.

Coordinate with influencers and partners to amplify the brand's reach and impact.

Required Qualifications

Bachelor's degree in marketing, communications, journalism, or a related field is preferred.

2+ years of proven work experience in a similar role, preferably in a corporate or agency setting.

In-depth knowledge of major social media platforms, including their algorithms, best practices, and tools for performance tracking.

Strong understanding of brand management principles and experience in creating content that resonates with target audiences.

Excellent written and verbal communication skills, with a creative flair and a keen eye for detail.

Proven ability to work under pressure and manage multiple projects simultaneously with tight deadlines.

Demonstrated experience using analytics tools like Google Analytics, Facebook Insights, and other relevant tools.

Expertise in engaging and maintaining an online community, including conflict resolution and crisis management tactics.

Ability to work onsite in New Delhi, Delhi, India, to efficiently collaborate with the team and stakeholders.

Strong organizational skills, detail-oriented, and proactive approach to problem-solving.

Key Responsibilities

Strategically plan and execute content that delivers measurable results and supports the brand's business objectives.

Ensure brand consistency in copy through tone, voice, and terminology on all social media platforms.

Monitor social listening channels and respond swiftly to any mentions about the company and industry trends.

Utilize data-driven insights to craft innovative changes to social media strategies that will result in measurable improvements in audience size, engagement, and ROI.

Establish and cultivate relationships with stakeholders and clients to foster a collaborative work environment.

Ensure that all digital efforts are optimized for search and performance across social media platforms.

Lead community management tasks that actively engage and grow the business's audience across social media platforms.

Stay updated with new communication strategies, digital technologies, and social media trends.

Maintain a pulse on industry development and competition to position the brand advantageously in the social landscape.

Provide insights and feedback to the marketing team to refine campaigns, based on real-time engagements and analytics.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person