Social Media Manager

Position Title:

Organization:

About Jaipur Rugs:

Jaipur Rugs is a spiritually charged organization, globally renowned for its hand-knotted rugs and the responsible way they are woven to contribute to the socio-economic development of thousands of artisans across the grassroots of India. With a presence in over 60 countries, our high-quality products and iconic designs define trends in the global home furnishing market.

C.K. Prahalad

Role Overview:

Social Media Manager

Key Responsibilities:

1. Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with brand and business objectives.
• Plan and manage monthly content calendars covering storytelling, campaigns, launches, and cultural moments.
• Monitor digital trends, competitors, and emerging platforms to ensure Jaipur Rugs remains ahead of the curve.

2. Content Creation & Management

• Oversee the creation of high-quality, engaging, and brand-aligned content (images, videos, reels, stories, and posts).
• Collaborate with internal teams — design, content, and photography — to maintain consistent brand tone and aesthetics.
• Ensure timely execution of campaigns across Instagram, Facebook, LinkedIn, YouTube, Pinterest, and other emerging platforms.

3. Community Engagement & Growth

• Build and nurture an authentic online community that reflects Jaipur Rugs’ values and artistry.
• Respond to comments, messages, and queries with empathy and authenticity.
• Partner with influencers, collaborators, and online communities to strengthen brand visibility and trust.

4. Analytics & Reporting

• Track, analyze, and interpret performance metrics to measure engagement and campaign success.
• Prepare monthly reports with actionable insights to optimize content and strategy.
• Continuously refine digital strategies based on audience behavior and analytics.

5. Collaboration & Leadership

• Work closely with cross-functional teams — e-commerce, PR, design, and product — to align digital storytelling with key brand moments.
• Manage agency relationships and external vendors to ensure creative excellence and timely delivery.
• Mentor junior team members and streamline internal processes for efficiency.

Key Requirements:

Education:

Experience:

• Minimum

  4 years

  of proven experience in social media management for lifestyle, fashion, design, or premium consumer brands.
• Strong understanding of

  storytelling, content strategy, and digital trends.

• Proficiency with

  social media tools

  (Meta Business Suite, Hootsuite, Sprout, etc.) and analytics platforms.
• Excellent writing, communication, and creative thinking skills.
• Aesthetic sensibility aligned with Jaipur Rugs’

  artisanal and luxury brand identity.