Company Description: That's Awesome! StudioThat's Awesome! Studio is a dynamic, creative full-service marketing and branding agency. While we serve diverse clients, we have a significant and growing portfolio dedicated to the Food & Beverage (F&B) industry, including restaurants, cafes, cloud kitchens, and gourmet product brands. We are passionate about crafting unique, compelling, and, most importantly, deliciously appealing campaigns. We combine creativity, strategic thinking, and a deep understanding of culinary trends to deliver outstanding results. Join us and start an awesome story together!Role Description: Junior Social Media & Content Assistant (F&B Focus)This is a full-time (Internship: 3-6 months paid, or Entry-Level: <1 year exp.), on-site role for a Junior Social Media & Content Assistant located in Hyderabad.This role is ideal for an aspiring social media strategist with a strong flair for food and design. You will primarily support our F&B client portfolio, gaining hands-on experience in the entire content and strategy lifecycle, including graphic execution, under the guidance of a Senior Social Media Manager.
Key Responsibilities:
Content Execution & Design: Assist in implementing approved content calendars. Utilize Canva to quickly create and edit social media graphics, Instagram Stories, menu highlights, and basic promotional material while adhering to client brand guidelines.Visual Asset Support: Assist with on-site photo/video shoots for clients (mostly using a smartphone or light equipment). This includes setting up shots, preparing food items for best presentation, and organizing raw and final media assets.Community & Reputation Management: Actively monitor F&B client social channels and review platforms (e.g., Google, Zomato, TripAdvisor) to engage with customers, respond to queries, and manage feedback in a timely and professional manner.Trend & Competitor Research: Research current food trends, viral F&B content (Reels/TikTok), and competitor strategies to help the team keep client campaigns fresh and relevant.Analytics Assistance: Compile and organize weekly data on key F&B social media metrics (e.g., footfall driven, online orders, highest-performing dish posts) for performance reporting.QualificationsExperience: Maximum of 6 to 12 months of experience in a professional, collegiate, or relevant internship role.F&B Industry Exposure (Strongly Preferred): Prior experience (paid, internship, or extensive volunteer/freelance work) in the marketing, operations, or content creation side of a restaurant, cafe, food blogger, or hospitality brand.Graphic Proficiency: Demonstrated strong hands-on experience using Canva for social media content creation. Must be able to quickly adapt templates and design within established brand guidelines.Content Flair: A proven eye for visual aesthetics, especially regarding food presentation and photography (a link to personal or professional work showcasing food/beverage content is a strong plus).Communication: Excellent written communication skills, with an ability to write engaging, appetite-inducing captions.Proactive & Organized: Highly organized, detail-oriented, and eager to learn in a fast-paced agency environment.Education: Currently pursuing or a recent graduate with a Bachelor's degree in Marketing, Communications, Culinary Arts, or a related field.
