Job Description

Scope of work A. Social Media Growth Strategy Develop and execute a social media strategy focused on organic growth, engagement, and community building. Use AI tools to identify trends, optimize content, and maximize reach without relying on paid campaigns. Define KPIs for organic growth, including follower growth, engagement rates, and referral traffic. B. SEO Strategy Execution Conduct keyword research to identify opportunities for organic search growth. Optimize website content, blog posts, and landing pages for target keywords. Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides, and tutorials) that aligns with user intent. Monitor and improve technical SEO elements, such as site speed, mobile-friendliness, and crawlability. Build and manage backlink strategies to improve domain authority C. Analytics Reporting Track and analyze social media performance using AI analytics tools (e.g., Hootsuite, Sprout Social, or proprietary AI tools). Provide weekly monthly reports on social media growth, engagement, and ROI. Adjust strategies based on data insights to continuously improve performance. D. Platform Management Manage and grow the company s presence on key platforms, including but not limited to: o Instagram o Twitter (X) o Facebook o LinkedIn o TikTok o YouTube o Medium o Pseudo Instagram Handle o CEO s Social Media D. Content Creation Management Collaborate with the content and design teams to create engaging, platform-specific content (e.g., videos, graphics, reels, stories, and posts). Ensure all content is optimized for SEO and aligns with the brand s voice and messaging. Repurpose high-performing content across platforms to maximize reach. E. Community Engagement Actively engage with followers, respond to comments, and foster a sense of community around the brand. Monitor and manage online conversations related to the brand, including addressing customer inquiries and feedback. Identify and collaborate with influencers, athletes, and gaming communities to amplify reach organically. F. Analytics Reporting Track and analyze social media and SEO performance using AI analytics tools (e.g., Google Analytics, SEMrush, or proprietary AI tools). Provide monthly reports on organic growth, engagement, and user journey metrics. Adjust strategies based on data insights to continuously improve performance. G. Collaboration Work closely with the marketing, product, and AI teams to align social media efforts with product launches, events, and campaigns. Provide input on how AI-driven features can be showcased on social media to attract and engage users. Job Description Scope of work A. Social Media Growth Strategy Develop and execute a social media strategy focused on organic growth, engagement, and community building. Use AI tools to identify trends, optimize content, and maximize reach without relyi