Social Media Growth Manager - Mental Health & Wellness

Job Description

We are seeking a passionate and dedicated Social Media Growth Manager to join our team and lead our social media strategy. You will be responsible for developing and executing innovative campaigns across regional and global markets, driving follower growth, fostering community engagement, and generating leads through organic and paid strategies. This role is vital in amplifying our brand awareness, attracting new audiences, and ultimately contributing to the company s growth Responsibilities: Develop and implement comprehensive social media strategies for both global and regional audiences, aligned with overall marketing goals. Conduct in-depth competitor analysis and social media trends research to inform campaign ideation and execution. Create and manage engaging content across various platforms (eg, Facebook, Instagram, Twitter, LinkedIn, Quora), including captivating visuals, informative written content, and compelling video formats. Develop and execute paid social media advertising campaigns to drive follower growth, website traffic, and lead generation. Manage and optimize social media budgets for building and creating leads for B2B business across regions Develop and nurture relationships with key influencers and partners in the mental health and wellness space. Analyze social media data and track campaign performance metrics to gain insights and optimize strategies. Build and manage a loyal and engaged community around our brand on social media. Participate in cross-functional collaboration with marketing, PR, and other departments to ensure alignment and seamless integration of social media efforts. Stay up-to-date on the latest social media trends, tools, and platforms. Develop and implement best practices for social media management, including content scheduling, community engagement, and crisis management. Skills Qualifications 3+ years of experience in social media marketing, preferably in the healthcare or wellness industry. Proven track record of developing and executing successful social media campaigns that drive results (eg,engagement, follower growth, lead generation). Strong understanding of social media algorithms, ad platforms, and analytics tools. Excellent written and verbal communication skills with the ability to create compelling and engaging content. Ability to manage multiple projects simultaneously and prioritize effectively under pressure. Analytical and data-driven approach to social media strategy. Strong understanding of B2B marketing and lead generation through social media. Experience with influencer marketing and partnership development is a plus. Proficiency in social media scheduling and management tools (eg, Hootsuite, Sprout Social). Passion for mental health and wellness is a must. Competitive salary and benefits package. Opportunity to work with a talented and passionate team on a mission-driven company. Continuous learning and development opportunities. Be a part of shaping the conversation around mental health and wellness on a global scale. Bachelor s degree in Marketing, Communications, or a related field. A background in healthcare, healthtech, or EAP will be a plus. If you are a passionate content creator with a knack for B2B marketing, and if you are excited about making a meaningful impact in the healthcare or EAP space in India or US, we encourage you to apply