Social Media Graphic Designer

As a Social Media Graphic Designer at Pattern, you will play a pivotal role in our social media team, leveraging your creative expertise to drive engagement and growth across our client's digital platforms. You will collaborate closely with the social media team to conceptualize and execute visually compelling social content that resonates with our target audience.

Responsibilities:

Graphic Design Creation:

Design visually striking graphics, illustrations, and layouts for social media posts, ads, and campaigns.

Ensure all design elements align with brand guidelines and messaging strategies.

Collaborate with copywriters and marketing team members to brainstorm creative concepts.

Content Development:

Develop engaging multimedia content (such as videos, GIFs, infographics) for various social media

platforms.

Adapt designs for different formats and optimize them for maximum impact and usability.

Collaboration and Communication:

Work closely with the social media team to align visual design with overall content strategy and campaign goals.

Communicate effectively with stakeholders to understand project requirements and expectations.

Skills and qualifications:

● Bachelor's degree in Graphic Design, Visual Arts, or related field.

● Proven experience (2+ years) in graphic design for social media, preferably in an agency or digital marketing environment.

● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other graphic design

tools.

● Strong understanding of typography, colour theory, and layout principles.

● Experience with motion graphics and video editing software is a plus.

● Knowledge of current trends in social media design and digital marketing.

● Excellent communication skills and ability to present and defend creative ideas.

● Ability to manage multiple projects and deadlines simultaneously.

● A portfolio that demonstrates creative thinking and proficiency in graphic design for social media.

Desired Traits & Competencies:

● Creativity and innovation – consistently delivers fresh ideas and designs that captivate

audiences.

● Attention to detail – does not let important details slip through the cracks or derail a project

● Efficiency – able to produce significant output with minimal wasted effort

● Proactivity – acts without being told what to do and brings new ideas to the company

● Intelligence – learns quickly and demonstrates an ability to quickly and proficiently understand

and absorb new information

● Flexibility/adaptability – adjust quickly to changing priorities and conditions and copes

effectively with complexity and change

● Enthusiasm – Exhibits passion and excitement over work and has a can-do attitude

● Communication – Speaks and writes clearly and articulately without being overly verbose or

talkative. Maintains this standard in all forms of written communication, including email.

● Teamwork – reaches out to all peers and cooperates with supervisors to establish an overall

collaborative working relationship

● Organisation & planning – plans, organises and creates in an efficient, productive manner.

Focuses on key priorities.