Social Media Executive

Company Description:

VYUG is a leading tech company with expertise in integrated solutions across Virtual Reality (VR), Augmented Reality (AR), Extended Reality (XR), and Artificial Intelligence (AI). Vyug offers end-to-end services for developing immersive environments, advanced AI-driven applications, and cross-reality systems that enhance human-computer interaction. VYUG's expertise includes real-time 3D simulations, AI-powered analytics, and interactive interfaces, providing businesses with scalable, future-ready solutions tailored to user needs. VYUG is dedicated to pushing the boundaries of technology to deliver unparalleled digital experiences.

About the Role:

We are looking for a creative and digitally savvy Social Media Executive to manage and grow our online presence across platforms in the Web3, Metaverse, Gaming, and Blockchain ecosystem. The ideal candidate is passionate about emerging technologies, digital communities, and storytelling, with a strong understanding of crypto culture, DeFi trends, NFTs, and gaming communities.

Key Responsibilities:

• Develop and execute social media strategies to increase brand awareness, engagement, and community growth across platforms such as X (Twitter), Discord, Telegram, Reddit, LinkedIn, Instagram, YouTube.
• Create, curate, and manage high-quality, engaging, and informative content — including posts, videos, memes, infographics, and live sessions — relevant to Web3, NFTs, and gaming audiences.
• Collaborate with marketing, design, and community teams to ensure brand consistency and alignment with campaigns, product launches, and events.
• Monitor social media trends, hashtags, and conversations within the blockchain and gaming ecosystems to identify new opportunities for engagement.
• Engage actively with the community: respond to comments, answer DMs, and build meaningful relationships with followers, influencers, and partners.
• Track, analyze, and report social media performance metrics to optimize strategy and content performance.
• Support influencer collaborations, partnerships, and AMAs within the Web3/gaming space.
• Stay updated on platform algorithm changes, emerging tools, and competitor activity.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1–3 years of experience in social media marketing, preferably within Web3, crypto, metaverse, or gaming.
• Strong understanding of blockchain fundamentals, NFTs, tokens, DeFi, and the broader Web3 ecosystem.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social, Notion, or similar).
• Excellent writing and storytelling skills; ability to create compelling and on-brand content.
• Experience managing Discord and Telegram communities is a strong plus.
• Creative mindset with an analytical approach — comfortable interpreting engagement and performance data.
• Ability to work in a fast-paced, evolving digital environment.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Work Location: In person