Social Media Executive

Job Description

Job Summary: We are seeking a creative and dynamic social media Handler to manage and grow our brands presence across various social media platforms. This role requires someone who is passionate about content creation, social media trends, and brand storytelling. As a social media Handler, you will be responsible for developing and executing strategies, creating engaging content, interacting with the online community, and analyzing performance metrics to enhance our digital presence. Key Responsibilities: Manage and oversee social media platforms including Facebook, Instagram, Twitter, LinkedIn, and other relevant platforms. Develop a comprehensive social media strategy to increase brand visibility, engagement, and followers. Create and curate high-quality, engaging, and shareable content (posts, stories, reels, videos, graphics, etc.). Monitor social media channels for trends, opportunities, and customer feedback; engage with followers in a timely and positive manner. Collaborate with the marketing team to align social media content with overall brand goals and campaigns. Schedule and publish content according to a consistent content calendar. Track, measure, and report on key performance metrics (KPIs) to evaluate the effectiveness of social media campaigns. Stay updated on industry trends, new features, and platform changes to adapt strategies as needed. Engage with influencers, brand ambassadors, and other key stakeholders to expand brand reach. Handle any crisis communication or negative feedback on social platforms with professionalism and sensitivity. Assist with paid social media campaigns and track performance for ad spending. Desired Skills: Experience with paid social media advertising (e.g., Facebook Ads, Instagram Ads). Familiarity with SEO and content marketing strategies. Knowledge of design principles and visual aesthetics. Ability to work independently and as part of a team.